Creative direction for Cartoon Network's 2015 Brand Refresh. Cartoon Network came to us to develop global brand guidelines establish greater consistency across their networks, many of which were using brand elements that were outdated. They had a look and feel for the new direction, but were challenged with how to make sure the different markets understood how to implement it. We provided Cartoon Network with a comprehensive audit that broke down its legacy elements along with the newly designed package. We established universal guidelines for a series of brand signatures that would ultimately work as a Cartoon Network “recipe book”. As part of defining Cartoon Network’s design and production process, we executed a broad range of deliverables to demonstrate the effectiveness of the established guidelines. Produced at Troika.