Between 2002 and 2007, I had the priveledge of helping to define the CBS brand. Each year we were tasked with developing a range of concepts for a new broadcast identity, insert system, and talent IDs. Our creative development included network mondo shoots, which varied in complexity from motion controlled green-screen to massive stage sets. My role included everything from brand design, animation, shoot supervision, and VFX composting. All work produced at REZN8 Productions.