DISNEY + CITIZEN
Creative Direction for Disney’s partnership alliance with Citizen. Citizen clocks have lined Main Street since the park’s beginnings and Disney wanted to create something special to celebrate their history for the park’s 50th anniversary. What better way to do this than to depict the Citizen clocks as the official timekeeper of the park’s evolution. “Powered by Light” was the theme for Disney’s overarching campaign, which we interpreted as a shadow puppet show held within the timeless world of each clock. Produced at Mocean.