Creative development for FX’s new series The Old Man. An ex-government operative is forced to choose between a life of hiding or facing his dark past head on. The creative goal was to create a series of images that evoked the feeling of being on the run, as well as a sense of impending violence. Gritty, raw, and authentic, the tone of the package needed to connect to the show footage while establishing a unique identity for the its packaging. Produced at Kill2Birds.