Creative direction and design for the rebrand of 2019 Universal Kids rebrand. We were tasked with a complete overhaul, from a new logo and brand identity, to on-air packaging and social media toolkits. With the goal of building an iconic brand, we modernized the logo to thrive in today’s digital landscape. We took a sophisticated approach to color and shape language to establish a distinct visual identity that stands out from the competition. I’m grateful to have been part of this challenging but fun initiative and to have worked with such a talented team of creatives. Produced at Kill2Birds.