Creative development for DirecTV’s latest evolution. The goal was to separate DirecTV from AT&T, while preserving as much of its original brand equity. My solution was to use the arc of the D, from logos past, as a visual through line that would point to the brand’s future. Having the arc cut through the typography maintained the brand’s dual color way. It also creates separation between the words Direct and TV. I was responsible for concept, design, and color exploration. Final refinements were done at Compadre.