TEASER
LAUNCH SPOT
KICKOFF SPOT
CONVERSION SPOTS
RETAIL SPOT
DIGITAL + SOCIAL
NFL+ "HOW YOU FOOTBALL"
CREATIVE DIRECTION
Launch campaign for the NFL’s newest streaming platform NFL+. Worked closely with the NFL Marketing Team to define the product’s brand and develop a go-to-market strategy. The Phase One rollout included a product tease spot, awareness spots for preseason and kickoff, and short-form targeted conversion spots. Phase Two included a user-centric anthem spot, conversions spots for late season and post season, as well as a season-long digital campaign. The creative objective was to show the product being used in real life scenarios. We made it fun by dropping in influencers. Crazy shoot schedule across multiple days both in LA and NY. My role, agency creative director working directly with client and overseeing the project from strategy, creative development, live action production, and post. Produced at Compadre.