The primary state of the pillar is a rich, visual celebration of Pechanga's brand, its fandom for our LA teams, and its deep Southern California roots. It's a seamless visceral journey through abstract landscapes, shifting compositions, and gestural animation. Using the four sides of the pillar as a single screen, we developed concepts that treated the pillar as a empty vessel to be filled with an endless stream of artistic expression.
CUSTOM "P" SERIES
SOUTHERN CALIFORNIA SERIES
TEAM SERIES - LOS ANGELES RAMS
TEAM SERIES - LOS ANGELES CHARGERS
GAMEDAY MODE: PILLAR PROGRAMMING AND CONTENT MAPPING
Part of the overall assignment was to establish a content strategy that would integrate the pillar into the gameday presentation and enhance the visitor's in-stadium experience. We established a dynamic content grid that would shift over the course of a gameday, delivering value-add game related content - everything from leagues scores to social media feeds. The pillar also synced with the other screens within the stadium to take part in game triggered events like touchdowns and crowd prompts. The system was designed to leverage each teams graphic identity, making the pillar an integral part of the live gameday presentation. We were responsible for the strategy, concept develoment, and blueprinting. Below are a some examples.
LOS ANGELES RAMS
LOS ANGELES CHARGERS
COUNTDOWN CLOCK + REDZONE + VISITOR INFO
SPORTSBOOK + FANTASY
PECHANGA + TEAM TAKE OVER
PECHANGA MARKETING TAKEOVER