KEY ART SERIES
SOCIAL MEDIA
AUGMENTED REALITY
IMAX LASER
CONCEPT + DESIGN
IMAX wanted to build awareness for their IMAX with Laser viewing experience by highlighting its three distinct features: Superior Picture, Dynamic Sound, and Immersive Theater Design. I developed an icon system that could be used to identify each feature. The simplicity of each icon is set within dramatic environments to create an immersive representation of what each aspect of the IMAX experience has to offer. Landscape photography credit: Reuben Wu. Produced at We Are Royale.