ESPN College Football

CONCEPT + DESIGN

Concept Development, Art Direction, and Design for the ESPN's 2010 College Football Rebrand. Based on the concept "Mania" the package captures the frenzied energy that is collegiate football. From concept drawings to 3D modeling, from storyboarding to motion theory, I developed the visual language that would become the foundation for the entire package, including the tiered customization for bowl games and the championship. Produced at Troika.

TIERED CUSTOMIZATION

A key challenge to the rebrand was having to account for an elevated presentation of the various Bowl games and National Championhip. I developed a customized tiering system that reskins and redresses the core graphics package for each Bowl event.

CREATIVE DEVELOPMENT

IDEATION

Rarely do project timelines allow for a thorough creative develepment phase. Troika's longstanding relationship with ESPN afforded us an early in for the rebrand, which in turn gave me the opportunity to spend more time ideating with pencil and paper instead of having to get straight on to the box. Below is the selected "Mania" concept that served as the basis for the rebrand as well as some early concept sketches.

SELECTED CONCEPT "MANIA"

CREATIVE DEVELOPMENT

LOGO DEVELOPMENT

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