DESIGN
TIERED CUSTOMIZATION
CONCEPT DEVELOPMENT
LOGO DEVELOPMENT
ESPN College Football 2010
CONCEPT + DESIGN
Concept Development, Art Direction, and Design for the ESPN's 2010 College Football Rebrand. Based on the concept "Mania" the package captures the frenzied energy that is collegiate football. From concept drawings to 3D modeling, from storyboarding to motion theory, I developed the visual language that would become the foundation for the entire package, including the tiered customization for bowl games and the championship. Produced at Troika.