I first created the show's identity in 2006 while working as an art director/animator at REZN8 Productions. From 2010 to 2012, I was the freelance creative director/designer working with Cake Studios. During this era, the shows brand was driven by the then executive producer's specifc vision. Over time, the show's popularity waned and its aesthetic began to feel dated and out of touch. Which is why in 2015, when the show rebranded under new leadership, we pushed to reinvent the brand to appeal to a younger, more dynamic audience, and chart a new course for the future.