Entertainment Tonight REBRAND 2015

CREATIVE DIRECTION

Creative Direction for Entertainment Tonight’s 2015 Rebrand. This marks the 5th consecutive time I’ve creatively spearheaded the brand’s identity. Working with the show’s newly elected Executive Producer, the latest rebrand presents a fresh approach to its content and more youthful connection to its audience. Produced at Troika. The earlier rebrands were produced at Cake and Rezn8.

2012 REBRAND | CREATIVE DIRECTION + CONCEPT DEVELOPMENT + DESIGN | PRODUCED AT CAKE

2010 REBRAND | CREATIVE DIRECTION + CONCEPT DEVELOPMENT + DESIGN | PRODUCED AT CAKE

2008 REBRAND | CREATIVE DIRECTION + CONCEPT DEVELOPMENT + DESIGN | PRODUCED AT REZN8

2006 REBRAND | CONCEPT DEVELOPMENT + DESIGN | PRODUCED AT REZN8

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