Creative Direction for NFL Network’s 2014 GameDay Refresh. NFL Network approached us with the task to update their existing brand with a more authentic representation for the day-long fan experience. We developed a package that integrated graphics with live-action to create a more seamless feel between game footage, information, and branding. We created a modular open and package that would evolve over the course of the day to help fans navigate which part of the broadcast they were tuning into. Produced at Troika.