Jags stadium experience

With their new stadium renovation underway, Jacksonville would soon have bragging rights for having the largest videos screens in the world. This posed a unique opportunity to push what had been done previously for an in-stadium experience. I spearheaded the design and production for an immersive experience that had never been done at that scale. We worked with their technical team to solve how to manage a multitude of data feeds and push massive graphics onto the giant screens. We worked with the game directors to innovate new ways to present game information and encourage audience participation. We worked with Sales and marketing to introduce new ways to engage audiences around sponsorship. We worked with their in-house teams to develop a signature visual language and modular graphics system. The Jag’s project set a new bar for an in-stadium experience. Produced at Troika.