SELECTED LOGO CONCEPT
KCRW listeners see themselves as part of a tribe, a global community of like-minded listeners. The seleted design concept establishes a membership badge to express this idea. In addition to the nostalgic nod to vinyl records, the badge works as a system to identify KCRW's range of content offerings. The design was intended to work as a sticker or a patch that would represent a listener's love for the brand.
ALTERNATE LOGO CONCEPTS