![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/6e989e09-f861-44b9-9bd0-30e8008ba090_rw_1920.jpg?h=5f14a63e1576bab0935fde7dc6df6dc4)
FINAL LOGO
![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/02b29b2f-15cd-4147-9faf-a7d465c3be4f_rw_1920.png?h=d5d6c597e59910e0ab7eae1ff3def4ee)
SELECTED LOGO CONCEPT
KCRW listeners see themselves as part of a tribe, a global community of like-minded listeners. The seleted design concept establishes a membership badge to express this idea. In addition to the nostalgic nod to vinyl records, the badge works as a system to identify KCRW's range of content offerings. The design was intended to work as a sticker or a patch that would represent a listener's love for the brand.
![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/2791b060-812c-4f32-9509-fee571b3f40f_rw_1920.png?h=4c1c1134b82436f6d5eb5d3e1f203457)
![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/08b553cf-5dcf-4225-8896-237394584c80_rw_1920.png?h=45a1612797b3077d4abbec4c15fbf063)
![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/03af9dbb-bd2e-433b-9800-66a5202653b6_rw_1920.jpeg?h=7638d4d670967173c3ea2064899415a0)
ALTERNATE LOGO CONCEPTS
![](https://cdn.myportfolio.com/79d316ac2b8fe8cbe1561983ea196dfe/3b79fc74-0908-4d73-af84-baae62be68b0_rw_1920.jpeg?h=9c1b5941f2d9ef656711b1609cae8f0a)