NBA FINALS 2023
CREATIVE DIRECTION + DESIGN
Creative direction and design for the 2023 NBA Finals digital and OOH campaign. Working directly with the NBA, we amped up the pop-culture significance of the season’s final series to that of a global media event. The trophy becomes the focal point of the campaign’s visual identity with the culmination of the game’s momentum being represented by the glitz and glamour of the gold dust… it’s the Academy Awards of sports. All the drama of the season has brought us here, and we are all in. Produced at Mocean.