Creative Direction for Nickelodeon Animation Studio's new identity. We were tasked with the challenge to integrate the brand’s large family of characters into the Nickelodeon word mark. We developed a logo series based on show type: The Heritage Series celebrates beloved shows from the past, while the Next Gen points to Nickelodeon’s present and future, and lastly the Junior series reflects programming geared towards the brand’s youngest audiences. The identity included an in-depth logo guide that broke down how to build the logos so future artists would be able to expand the identity as Nickelodeon’s programming evolves. Produced at Troika.