SONY ANIMAX NETWORK REBRAND
SONY ANIMAX OOH AND DIGITAL
Sony Animax
CREATIVE DIRECTION + DESIGN
Creative direction and design for the rebrand of Sony Television’s Animax. As part of a global initiative to overhaul the brand, I was tasked with establishing a distinct looks for the anime network. Animax’s new look and feel is inspired by the duality and transformation themes common in anime storylines. The scope included developing the on-air identity as well as marketing and promotion systems for OOH and digital. Produced at Pyxis LA.