SONY KIDS STATION NETWORK REBRAND
SONY KIDS STATION OOH AND DIGITAL
Sony Kids Station
CREATIVE DIRECTION + DESIGN
Creative direction and design for the rebrand of Sony Television’s Kids Station. As part of a global initiative to overhaul the brand, I was tasked with establishing distinct look for the children’s networks. Kids Station’s new playful identity is a series of visual puzzles and games. The scope included developing the on-air identity as well as marketing and promotion systems for OOH and digital. Produced at Pyxis LA.