Creative Direction for :30 Spot announcing the new Starz app. As part of the Starz rebrand, we were tasked to develop a launch campaign for the re-engineered app. Our original directive was to explore a robust 360 campaign building off the “Obsessible” tagline. We presented a range of campaign platforms and an even greater range of campaign ideation from spots to social media activations. Ultimately the campaign was reduced down to a single retail “feature” spot. Produced at Troika.