CREATIVE DEVELOPMENT
TeenNick
CREATIVE DIRECTION + DESIGN
Concept and Design for the 2018 Rebrand of TeenNick. The network presented us with a number of challenges including how to appeal to a broad age demo, how to create continuity between a mix of old and new programming, and how to rethink their programming structure to reflect the way kids currently consume media. We developed a range of approaches that balance the nostalgia and insider POV of older audiences while remaining relevant and connected to the random world of their younger demo. Produced at We Are Royale.