Creative Direction and Design for the initial pitch phase of the 2018 Rebrand of TeenNick. The network presented us with a number of challenges including how to appeal to a broad age demo, how to create continuity between a mix of old and new programming, and how to rethink their programming structure to reflect the way kids currently consume media. We developed a range of approaches that balance the nostalgia and insider POV of older audiences while remaining relevant and connected to the random world of their younger demo. My design frames took us to the second round of the Pitch. Unfortunately they went in another direction. Produced at We Are Royale.