LAUNCH SPOT
LOGO ID
UFC FIGHT PASS
CREATIVE DIRECTION
As part of the 2016 UFC Rebrand Troika was tasked with aligning various sub-brands, one of which was their digital streaming service "UFC FightPass". Working directly with UFC's CCO, we developed a new visual identity, marketing strategy, and campaign to relaunch the service built around the concept that UFC FightPass delivers the whole story to fans. We developed a modular campaign framework that would leverage existing assets to highlight product features - starting with an all-inclusive launch spot and moving into feature specific spots for the campaign's sustain phase. Produced at Troika.